Zimmer Motor Car Company
Page 36

BUY OR SELL A USED ZIMMER

THE MOST IMPORTANT ITEM IS PRICING. IF YOU ARE IN A HURRY TO SELL, YOU NEED TO CUT THE PRICE. IF YOU HAVE TIME YOU CAN GET A FAIR PRICE. REFER TO PRICING GUIDELINES ON PAGE 15 OF THIS WEB SITE.

REMEMBER IT TAKES TIME, WORK AND MONEY (ADVERTISING) TO GET TOP PRICE.

SECOND MOST IMPORTANT POINT IS THE CONDITION OF THE VEHICLE. IT WILL REQUIRE MAJOR PRICE REDUCTION IF IT IS NOT IN TIP-TOP SHAPE. IF IT'S MISSING ANY PARTS, THAT IS A MAJOR TURN OFF. CONTACT ZIMMER PARTS DEPT., 1-800-270-3740

AS A SERVICE TO CLUB MEMBERS, THE CLUB OFFICE WILL KEEP A LIST OF ANYONE WHO IS IN THE MARKET TO BUY OR SELL A ZIMMER. THIS LIST WILL BE DISTRIBUTED TO ANYONE THAT INQUIRES ABOUT THE PURCHASE OF A USED ZIMMER. TYPE A LETTER WITH FULL DETAILS ON YOUR ZIMMER AND SEND IT TO THE CLUB OFFICE TO ADD TO THE FILE.

AFTER PRICE AND CONDITION, HOW QUICK CAN YOU SELL YOUR ZIMMER WILL DEPEND ON HOW MUCH TIME AND MONEY YOU SPEND ON MARKETING AND ADVERTISING. THE FIRST STEP IS TO PUT A "FOR SALE" SIGN IN THE WINDOWS WITH THE PRICE. THEN GET THE CAR OUT AROUND TOWN, AS MUCH AS POSSIBLE; DRIVE IT AS MUCH AS POSSIBLE. TAKE IT TO LOCAL CAR SHOWS AND CRUISE-INS. EVERY AREA HAS DOZENS OF THESE.

MOST LARGE METRO AREAS HAVE DEALERS THAT SPECIALIZE IN CLASSIC AND ANTIQUE CAR SALES. SOMETIMES THEY BUY CARS AT WHOLESALE (25-50% BELOW RETAIL), OR TAKE IT IN ON CONSIGNMENT FOR A 10 TO 25% COMMISSION WHEN SOLD. TO BUY, VISIT THESE EXOTIC CAR DEALERS AND TELL THEM YOU WANT A ZIMMER, THEY WILL FIND ONE FOR YOU.

SOME NEW CAR ZIMMER DEALERS WILL TAKE OLDER ZIMMERS ON TRADE FOR A NEW ZIMMER. CHECK WITH ME FOR AN UPDATED LIST OF ZIMMER DEALERS.

RUNNING ADS IN YOUR LOCAL MEDIA IS GOOD; PRICE AND A PHOTO OF THE CAR ARE NEEDED TO BE EFFECTIVE. THE BEST NATIONAL CAR MAGAZINE FOR ZIMMER, TO BUY OR SELL, IS THE DUPONT REGISTRY PHONE: 1-800-233-1731 Ext. 2260.

If you don't want to "nuts" around with the process, as it takes time and expenses, you may want to go to a wholesale that specializes in buying and selling used Zimmers. I am not recommending anyone, but here are some dealers that have a history of dealing in used Zimmers. If you call them, tell them you got their name from me: Bob's Classics, 727.581.9406; Frank Corrente, 323.850.1881; Harry Kaufmann, 414.531.2222; Mark Osborne, 702.298.2535, also Rich Hovey, 888.202.1954 or 210.384.0084.

Sincerely, Art Zimmer
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